Restaurant Press Kit? Really?

myepresskit Companies

Yes really! If you want journalists to even think about writing about you or the media to cover your restaurant and broadcast positive stories about you, it is important to do everything you can to make it easy for them to gather all the information they need. The Electronic Press kit for Restaurants is the ultimate tool! A restaurant press kit (also called a media kit) could be an online packet of information or a PDF document that helps reporters write accurate stories. To make it simple, the Restaurant Press Kit is like a resume for your company. It consists of a collection of company information and articles designed to inform journalist, potential clients, investors and others. A restaurant press kit should be capable of grabbing the reader’s attention, stimulating interest and making a lasting impression – such as moving a journalist to write a story. Don’t think that restaurant press kits are just for top rated companies like McDonald’s. On the contrary, no matter how large or small your company may be, you need a press kit.

All the information a reporter needs to write is right there in one place. For this reason, press kits save reporters’ time and also improve accuracy. Sometimes, when reporters are on a deadline, they will copy paragraphs, articles and press releases you have prepared word for word – which reinforces the value and importance of a thorough press kit. Press kits gives the impression that you are experienced in media and understand how things work. Besides their function as a media relation tool it can be incorporated as an advertising technique with materials that are sharable with potential guests and customers.

What is contained in a Restaurant Press Kit?

Introduction letter (pitch letter):
This is the first impression a journalist or reader will get. The introduction letter should explain the reason your company is newsworthy and attractive. The table of contents should be included and also include a short description of the items enclosed in the actual restaurant press kit. Convince the journalists that key team members are available for interviews. Unfailingly, the letter should also include all contact information.

Company information:
This includes your company profile, history of your company, and bio sheets of your key staff members which should include the company president, managers and chefs. Recent press publications and articles should not be left out.This includes story reprints and excerpts with links to full stories of online press that your restaurant might have received.

Press releases:
An archive of current and past press releases is important and often serves as a source for story ideas. Audio and video files of radio or TV interviews, speeches, performances and any other media-covered events.

Financial information:
Restaurant press kits are also used for investors as well. For this reason, financial statements and additional investor-related news is very necessary for the press kit. It may be a good idea to have two versions of your kit, with one being specifically for investors and the other for everyone else that does not disclose your restaurants financials.

Frequently asked questions (FAQ):
This will help journalists determine the kind of questions to ask you in an interview or give anyone writing a story in a hurry access to quick quotes by your key personnel.

These items should not be left out;
– Community-service involvement
– Awards that you have received  
– Photos and camera-ready logos
– Upcoming promotions and special events

When your restaurant press kit is noticed, it will help tremendously in promoting your brand. You must be aware while putting your kit together that your audience is not only customers and investors, special attention to journalists needs must be taken into account. Your press kit does not have to be fancy. If you can just include items that will make a reporter’s job easier when writing about your restaurant, you’ve hit the jackpot!

Web-based or PDF kits are by far the most popular formats, and at My Epress Kit we can help you with both.  Questions, email us at and we can help you create the perfect press or media kit for your needs!